David Sims

Position:

Co-Founder and President / Head of Strength and Conditioning and DB Coach

Position:

Co-Founder and President / Head of Strength and Conditioning and DB Coach

Experience:

15+ Years

Experience:

15+ Years

  • Former NFL Safety — New York Giants, Tampa Bay Buccaneers, Cleveland Browns, Philadelphia Eagles, Indianapolis Colts

  • CFL Veteran — Toronto Argonauts

  • Iowa State University alumnus

  • Nike Performance Coach

  • Jordan Brand Master Trainer

  • Defensive Coordinator and DB Coach, St. Michael’s College School

  • Founder, Shredsco Athletic Recovery

  • Background in physiotherapy and athletic recovery

We foster a space for players to learn, compete, and enjoy football

About David

David Sims is a former NFL safety who spent time with five NFL organizations — the New York Giants, Tampa Bay Buccaneers, Cleveland Browns, Philadelphia Eagles, and Indianapolis Colts — before playing for the Toronto Argonauts in the CFL. An Iowa State University alumnus, David has competed at the highest levels of North American football on both sides of the border.

As a Nike Performance Coach and Jordan Brand Master Trainer, David leads all strength and conditioning work at Hustle Athletics. His background in physiotherapy and athletic recovery shapes the program's approach to athlete durability and performance.

David currently serves as Defensive Coordinator and DB Coach at St. Michael's College School and is the founder of Shredsco, an athletic recovery brand. As Co-Founder and President of Hustle Athletics, David leads in-person training, brand partnerships, and athlete development across every tier in the program.

Football
Real stories from families who’ve seen their children grow in skill, confidence, and love for football

Daniel Roberts

“Before joining, I was shy on the field. Now I play with focus and passion — I even made captain this season!”

Daniel Roberts

“Before joining, I was shy on the field. Now I play with focus and passion — I even made captain this season!”

Daniel Roberts

“Before joining, I was shy on the field. Now I play with focus and passion — I even made captain this season!”

Oleg Dameniuk

“The sessions are organized well and keep kids interested. They fully balance learning with fun.”

Oleg Dameniuk

“The sessions are organized well and keep kids interested. They fully balance learning with fun.”

Oleg Dameniuk

“The sessions are organized well and keep kids interested. They fully balance learning with fun.”

Mathew Daniels

“My son joined a year ago, and his skills and ambitions have grown thanks to the coaches and motivation.”

Mathew Daniels

“My son joined a year ago, and his skills and ambitions have grown thanks to the coaches and motivation.”

Mathew Daniels

“My son joined a year ago, and his skills and ambitions have grown thanks to the coaches and motivation.”

Pricing

Pricing

Pricing

Pricing
Simple Plans for Every Player
Starter Plan

Perfect for beginners taking their first steps into football.

1 group trainings / week
Professional coaching
Access to all programs
Free trial session
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Starter Plan

Perfect for beginners taking their first steps into football.

1 group trainings / week
Professional coaching
Access to all programs
Free trial session
Item Text
Starter Plan

Perfect for beginners taking their first steps into football.

1 group trainings / week
Professional coaching
Access to all programs
Free trial session
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Pro Plan

For players ready to train harder and improve faster.

2 group trainings / week
Drills & tracking
Feedback after each cycle
Priority access to camps
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Pro Plan

For players ready to train harder and improve faster.

2 group trainings / week
Drills & tracking
Feedback after each cycle
Priority access to camps
Item Text
Pro Plan

For players ready to train harder and improve faster.

2 group trainings / week
Drills & tracking
Feedback after each cycle
Priority access to camps
Item Text
Interested in personal trainings?

Train one-on-one with our expert, dedicated coaches.

Get personalized sessions designed around your strengths, goals, and position. Improve faster, gain confidence, and take your game to the next level with close attention.

Interested in personal trainings?

Train one-on-one with our expert, dedicated coaches.

Get personalized sessions designed around your strengths, goals, and position. Improve faster, gain confidence, and take your game to the next level with close attention.

Interested in personal trainings?

Train one-on-one with our expert, dedicated coaches.

Get personalized sessions designed around your strengths, goals, and position. Improve faster, gain confidence, and take your game to the next level with close attention.

Football
HUSTLE ATHLETICS

THE GOLD STANDARD STARTS HERE.

"THE ONLY fully DEFENSIVE FOOTBALL DEVELOPMENT PROGRAM IN CANADA."

"BUILT FOR THE SERIOUS CANADIAN FOOTBALL PLAYER AND SPORTS ATHLETE."

"EVERY EXPERT YOUR ATHLETE NEEDS IN ONE PROGRAM FROM BEGINNING TO END."

Football
HUSTLE ATHLETICS

THE GOLD STANDARD STARTS HERE.

"THE ONLY fully DEFENSIVE FOOTBALL DEVELOPMENT PROGRAM IN CANADA."

"BUILT FOR THE SERIOUS CANADIAN FOOTBALL PLAYER AND SPORTS ATHLETE."

"EVERY EXPERT YOUR ATHLETE NEEDS IN ONE PROGRAM FROM BEGINNING TO END."

Football
HUSTLE ATHLETICS

THE GOLD STANDARD STARTS HERE.

"THE ONLY fully DEFENSIVE FOOTBALL DEVELOPMENT PROGRAM IN CANADA."

"BUILT FOR THE SERIOUS CANADIAN FOOTBALL PLAYER AND SPORTS ATHLETE."

"EVERY EXPERT YOUR ATHLETE NEEDS IN ONE PROGRAM FROM BEGINNING TO END."